So you’re putting in your 32 hours a day on the internet and you see an ad for horse shoes…and you just happen to be in the market for some horse shoes…if the price is right. Not that you have a horse; most of us don’t. But according to the ad, they’re on sale for just a dollar a shoe and you don’t have to own horses to know a horse shoe bargain when you see one. Feeling some weird kind of deja vu as you yell, “I’ll buy that for a buck!” you click the ad with the picture of horse shoes and bright red text proclaiming: Horse Shoes a Buck a Shoe.
Your request for horse shoe savings thunders over the internet like greased desire and takes you to the home page for Mac’s Horse Accessories: Everything But the Horse, and you’re suddenly looking at a bewildering array of horse accessories…scrolling page after scrolling page…and you’re thinking: You need this much shit to own a horse? And where the hell is the horse shoe sale?
The sale is buried somewhere on the site under gigabytes of information that has nothing to do with the sale. You guzzle whatever’s left in your wine glass and think nasty thoughts about Mac and his buried sale.
Before Mac posted the ad for the sale on horse shoes, he should have created a page on his site devoted specifically to that sale so that shoppers could immediately see the thing they came for and buy it. It’s called a landing page because it’s where you want the shopper to “land” when they click the ad. You want to make it easy for them to buy what you advertised. You don’t want them to go to your home page unless it has the horse shoe sale blazing across the top of the page with a Buy Me Right Bloody Now button.
It occurred to me that I need a landing page.
I’m going to be running three versions of The Weekly Man: one for laptops and desktops, one for cell phones and tablets, and a chronological version for people who start reading after the serialization begins. Plus, there will be lots of PDF giveaways like the character list and some free short stories. Everything and anything about The Weekly Man will be on this page.
“So,” you say. “Isn’t that like Mac’s home page, you bastard?”
To which I reply, “Well, sort of. But I’m not selling horse shoes. When I create a link, it should go to a page where people can find out what The Weekly Man is all about. It’s an orientation page with the information presented so that anyone can go there, see whether or not it’s for them, and either click the link that takes them to what they want or leave the page after deciding that they’re not quite ready for this weirdness.
The page will be live tomorrow (Friday, August 23). If you’re one of the two people who read my blog, I promise you…it won’t be confusing.