It’s no longer enough for writers to just write books. Increasingly, publishers expect their stable of writers to play a role in marketing their books and, the smaller the publisher, the larger and more crucial that role becomes. It was with this in mind that I wrote the first edition of this book over a decade ago.
I completed the third edition for this book eight years ago, so many of the links no longer work, some of the options are no longer relevant and, definitely, there are many new options for writers to market their books.
However, this book can still provide a starting point for writers who know nothing about marketing and don’t want to pay thousands of dollars to a marketing agency without first trying a few things on their own.
The idea behind the book is to provide writers with a quick overview of marketing options offered online and break each into three parts:
- A short description of the option
- How it can be used to market your books
- A list of online resources for further exploration
The book follows a format of define, demonstrate and explore. This allows you to read through the book, pick a handful of options and start using them right away. Most of the options are either free or inexpensive. As you become comfortable with whatever options you’re using, you can add others.
Becoming familiar with, and using, these marketing options step-by-step (without being overwhelmed) will help you identify new options and assess their usefulness in your personal marketing.
Always keep in mind the immortal words of Gangshen Barto: “No great product was ever greater than its marketing.”
You can download the book, no strings attached, at www.biffmitchell.com.